8 Google Search Changes And How Your Dealership Can Leverage Them
Google has announced 8 search changes a mix of algorithmic, crawling, and user interface updates. Better long-tail indexing and parked domain detection are among the announced changes. Additionally, Google has committed to writing a new post with algorithm updates each month.
The 8 Changes
Here’s a quick breakdown of the 8 changes and what they mean for your dealership:
1. “Related query results refinements.” More results will be excluded when synonyms and related terms conflict with other words or phrases in the search query.
2. “More comprehensive indexing.” Google is getting better at finding long-tail documents, making long-tail optimization even more important. Advanced Dealer Systems can show you how to use the long-tail for lead scoring. We can show you how to leverage this Google change to ensure your sales people focus on the incoming leads that are the most imminent.
3. “New ‘parked domain’ classifier.” Google now detects parked domains more easily, making them less likely to show up in the SERP.
4. “More auto complete predictions.” Does what it says.
5. “Fresher and more complete blog search results.” Blog content now has a faster and deeper indexing system, making your blog even more valuable and likely to surface on the SERP.
6. “Original content.” Google has “added new signals to help us make better predictions about which of two similar web pages is the original one.” In other words, Google has added some scraper counter-measures. Try not to use too much of the content from the OEM sites.
7. “Layout on tablets.” Tablet users will see some changes in the color and layout that make Google more usable.
8. “Top result selection code rewrite.” The code that “ensures that we don’t show too many results from one site” has been rewritten. While it will behave the same as before, it is now “easier to understand, simpler to maintain, and more flexible for future extensions.”
These search changes were showcased on the Inside Search blog. Google announced they will deliver a series of similar posts that discuss smaller algorithm changes once per month, just as they did in November. These posts will supplement any independent blog posts highlighting major algorithm changes.