Searcyh Engine Marketing and Optimization

SEM Strategies


Over 95% of car buyers use the Internet during their car buying process. Whether they perform general research on different cars or deciding which dealer they wish to visit, dealership exposure to these consumers is the difference between making a sale or not. With such a high percentage of people using search engines to find dealerships and to do vehicle research, our goal is to direct this audience to your dealership's web structure. ADS’s Search Engine Marketing team is dedicated to making sure that your dealership gets high-quality traffic from a local level directly from the search engines. Industry research shows that these visitors produce the largest number of quality leads for your internet department to target. All of our marketing efforts apply to the largest search engines in the world, including Google, Yahoo and MSN.

SEM Strategies


We implement Guerilla Marketing and Counter Intelligence Tactics (click here) with our Pay per Click (PPC) advertising campaigns on Google and Yahoo and Bing. We aggressively target our clients’ competitors online by over taking popular search terms and keywords on a local dealer territory level, while also simultaneously using a well crafted multiple website strategy to overwhelm the competition within these search engines. You will be positioned to horde and collect the valuable clients using the search engines. Our pay per click marketing plans also work hand in hand with traditional search engine optimization to provide the best results at the lowest cost to our dealers.

Yahoo Google MSN Live Search

 

Spider-Bot Compatibility
Every month, an electronic Spider-Bot crawls the web, accessing your website. These spiders gather information to take back to Google, Yahoo, MSN, AOL, and others. The search engines use this information to prioritize and index your site, depending on what they find. Unfortunately, most sites are not designed or set up correctly for proper indexing and, in many cases, are not indexed at all. We know how these spiders think and we make sure your dealership speaks the proper language to get you indexed at the top.


Spider Magnet
All spiders are driven by content. Our system is equipped with a content and keyword integration tool that draws in the industry terminology, news, and information for strategic placement on and off your website. Our experts strategically place this information for optimum indexing and prioritization. The end result is top placements in organic (SEO) listings.


Direct Inventory Broadcasting
We are qualified as a GoogleAdWords Company and a Yahoo Ambassador. We send your inventory directly to Google and Yahoo so your inventory and websites are indexed immediately, allowing people to find you first.


Reverse Proxy and Reporting
This is the only integrated technology that captures phone traffic from search engine marketing. With reverse proxy technology, you have the ability to track all incoming leads, their phone number, where they inquired, what number they called, and to top it off, even supply a recording of the phone call. Unlike traditional media, you can track total ROI.